Awario is a great fit for both small to medium businesses looking to track brand mentions, monitor competitors, and find sales opportunities; and agencies looking to do the same for their clients.
App Review: This social media and web monitoring tool is useful for Public Relations professionals in several ways: from monitoring your press and media coverage to building relationships with people who've mentioned your brand on social media to finding journalists and bloggers to partner with. In my opinion, this is one of the best PR applications to use in this digital age.
In 2015, the Company released the first tiny version of its pet project and they started hiring people to work on Awario full-time. three years later they became official.
Pricing
The app does not offer a free version, there is a free trial version and the subscription starts at $39 per month for a starter and the plan costs $24/month on annual billing. $119 per month for Pro, which costs $74/per month on annual billing, and $399 per month for Enterprise, which costs $249/per month on annual billing. As a PR professional, if you work with many customers obsessed to know how their presence online performs. This tool investigates any social platform to search for the best matching keywords. and it's done all on autopilot.
My First Impression
To get started with looking for new PR opportunities, you can sign up for a free trial and set up an alert for your industry. The tool will start searching for mentions of your industry on social media and the rest online universe. It will find social media influencers that talk about your product or service online and combine them in the Influencers list. Later, it will analyze them to help you choose the most relevant ones. You can use it for news monitoring and for monitoring press coverage of anyone in your industry.
In today's digital business world, PR has become an integral part of any successful organization. With the rise of social media and the ever-increasing amount of digital content, it's more important than ever for PR managers to stay on top of their game.
Fortunately, the software has emerged to help PR managers manage their workflow, analyze data, and ultimately create successful PR campaigns. In an article published on awario.com by Anna Bredava on March 16, 2023, where she explores the benefits of using marketing software for PR management and highlights some of the most popular tools available in the market today.
Whether you're a PR manager looking to streamline your work or an organization looking to improve your PR efforts, that article will provide valuable insights into the world of PR tools.
Pros and Cons
By monitoring mentions in the News/Blogs and Web sources, PR managers can discover new websites and authors to collaborate with. Sorting mentions by reach or using advanced filtering can help identify high-value opportunities.
Additionally, domain stats provide insight into a website's influence, traffic, and top authors, allowing PR managers to identify potential collaborators and keep track of key contacts. With the Awario app, PR professionals can effectively grow their network and leverage their strongest PR assets to achieve success.
In addition to that, Awario helps you connect with both journalists and opinion leaders. The tool can help you find three major groups of influencers to connect to with social listening.
Conclusion
Awario helps you monitor important discussions across social media and the Web. Looking to spread the word about your product or service? Engage with customers and build brand loyalty by always being there when they need you. Interested in finding sales opportunities online? Would like to track how the word-of-mouth about your competitors is spreading? How about building relationships with influencers to market your products to (and through) them? Awario will help you with each of those tasks.
If you are a PR professional who is looking for an app to help ease your work, try Awario.
Comments